Research

Adamo’s service portfolio includes new and original research, analysis, and evaluations in order to help our clients plan new projects and programs, pilot policies and develop use cases, and improve existing processes. Our preferred clientele includes government policymakers, private and public real estate developers, entertainment firms and event planners, arts and cultural organizations, and NGOs. 

We offer modern, competitive, incisive capabilities in analyzing the economic and societal impacts of cultural and creative activities, as well as developing plans and paths to commercialization for projects and people. Our research practices incorporate a variety of economic theories and modeling to understand the creative economy and cultural capital, including convergent evolution, behavioral economics, cultural economics, economic anthropology, and prestige economics. 

Research activities boost our clients’ capacity to advance creative economic development and develop a culture of deep evaluation  and well-developed foresight in their workplace. Our activities span sector studies and forecasting, audience, consumer, and user research, film, music, and design policy, and intellectual property policy analysis and creation. We offer research services at the regional, national, and international level. 

Client research service offerings include: 

  • Sector mapping

  • Micro- and macroeconomic market research

  • Qualitative and quantitative social research

  • Policy planning and development

  • Pre- and post-funding evaluations

  • Economic and social impact projections

  • Evidence reviews

  • Audience and visitor research, benchmarking, and focus group analysis


Consultancy

Adamo works with organizations to build and expand the delivery and financial structures required for concept development, with a focus on projects related to new and enhanced cultural buildings. 

Working in an advisory capacity, we test the feasibility of projects . We collaborate with organizations and individuals at every level of operations to ensure the effective commercialization of a new idea. 

Our organizations arm undertakes rigorous analysis and forecasting to ensure each project is feasible, capable of generating income, and able to attain financial sustainability. We put bold concepts under the magnifying glass, ensuring the viability of any organization’s project as we put theory to practice.  

Private sector participation is a critical component of our activities. Our organizations arm works with property developers and city authorities to ensure culture plays an integral role in private sector-supported urban regeneration and beautification schemes. 

Our on-the-ground expertise and deep knowledge of the local operating environment offers the capacity to create an integrated, efficient project team comprising leading architecture, design, and planning practices, as well as project managers and business development professionals.

Client organization service offerings include: 

  • Multi-option feasibility studies

  • Strategic planning and business case development

  • Business strategizing and planning

  • Launch strategizing and planning


Cultural Intelligence 

A critical, if not vital element of Adamo’s mission and vision is its cultural intelligence unit, which plays a vital role in client onboarding and interactions, project development and implementation, and follow-up services within all of our business units. Prestige economics, or the use of philanthropy to elevate status and prestige, feature prominently into our cultural intelligence services, as does economic anthropology, which seeks to understand human economic behavior and the connections between production, trade, marketing, and consumption within a specific region or regions.

Our cultural intelligence services allow us to personalize each project, adopting bespoke solutions for targeted clientele and incorporating insights from areas including: 

  • History

  • Sociological factors 

  • Economics and demographics

  • Culture and norms 

  • Belief systems and mythology 

  • Climate and geography